我先简单点的说个例子:例一一份marketing executive的JD:
1. liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;
2. communicating with target audiences and managing customer relationships;
3. sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign;
4. managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
5. writing and proofreading copy;
6. liaising with designers and printers;
7. organising photo shoots;
8. arranging for the effective distribution of marketing materials;
9. maintaining and updating customer databases;
10. organising and attending events such as conferences, seminars, receptions and exhibitions;
11. sourcing and securing sponsorship;
12. conducting market research such as customer questionnaires and focus groups;
13. contribu (more...)
不要忘了啊,申请个Marketing的职位,结果你的简历通篇都没这个词就悲剧了哈
最好再提到一些常用的词啦,像banner, flyer, online marketing, B2B, B2C, campaigns 等等。这个就靠多读多了解了。