我先简单点的说个例子：例一一份marketing executive的JD： 1. liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations; 2. communicating with target audiences and managing customer relationships; 3. sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign; 4. managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs; 5. writing and proofreading copy; 6. liaising with designers and printers; 7. organising photo shoots; 8. arranging for the effective distribution of marketing materials; 9. maintaining and updating customer databases; 10. organising and attending events such as conferences, seminars, receptions and exhibitions; 11. sourcing and securing sponsorship; 12. conducting market research such as customer questionnaires and focus groups; 13. contribu (more...)