一份marketing executive的JD：

1. liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;
2. communicating with target audiences and managing customer relationships;
3. sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign;
4. managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
5. writing and proofreading copy;
6. liaising with designers and printers;
7. organising photo shoots;
8. arranging for the effective distribution of marketing materials;
9. maintaining and updating customer databases;
10. organising and attending events such as conferences, seminars, receptions and exhibitions;
11. sourcing and securing sponsorship;
12. conducting market research such as customer questionnaires and focus groups;
13. contributing to, and developing, marketing plans and strategies;
14. managing budgets;
15. evaluating marketing campaigns;
16. monitoring competitor activity;
17. Supporting the marketing manager and other colleagues.

我读了之后可以大概说这份工作要求几个要点：communication skills, co-ordination & organizing activity skills, familiar with marketing material & format.

应征这样的工作，要突出你的人际交往能力，组织协调能力，还有就是对于活动材料的熟悉和策划。 那么如果你曾经在学校社团担任类似的职务就可以详尽的写一些，比如你策划过什么活动，你负责什么部分的任务，最好是制作宣传材料，如何展开宣传，面向什么样的观众，最后取得怎样的成果。就算不是社团活动，可能是你组织兴趣小组啊，组织文艺汇演啊，甚至做义工，如果在同学中间宣传让更多的人参与到你的活动中来。尽量贴边。

而你本身如果是工科专业的，那么你的专业背景加分的不是在这个职位上，是对该公司产品和行业的了解。比如计算机系的去应聘软件公司的marketing。这个你可以写进你专业知识那块，前提是你得了解该公司的产品，优势，然后把自己的专业和他们的产品结合起来才能凸显出你对公司来说有价值的地方。