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some of my experiences...I have done some internships related to business development & marketing, here are some of my thoughts: 1. business development is very strategic position and it requires a lot of experiences/ research into the market. You have to know every aspect about the business, watch your competitors daily and be alert what is happening in the space you are competing. On top of that, you need to think "what's next" every minute as it affects where the business goes. In a nutshell, you will be the one deciding : the competitive advantages (and how to maintain), differentiation, etc... not easy to do and u will learn a lot along the way... 2. marketing is not a " Qing chun Fan"; Brilliant marketing compaigns is a holistic project around the whole brand image. just look at how Apple works, their colors, their ideas ( haha ,my all time favorite...); Those are not easy... and it does require a DEEP understanding of the market (consumer behavior,who you are trying to target, why are they buying i (more...)
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btw, arent u doing conference thing now? u thinking of goin marketing area?pardon me if these two are the same
since you are asking,
In a conference company, there are differenc departments.

to organize a conference incldues alot of B/D and Marketing, such as sponsorship, publicity, advertising, and some one to sell the conference.

Mine job is more like marketing, I am programme developer, the producer, I need to research and moniter the market and our compeditors.
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for Marketing in P&G, "Prefer", a ID in Newsmthis writing his experience in Marketing@P&G, why he chose P&G after interning in the first-tier IB and management consulting company, how's his experience in P&G. check the series from newsmth.org-career plaza. hope it may help to give a direct perception to marketing.
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